"I can write — and talk — about anything!"™

 

 

Developed for the Society of National Association Publications and the Maryland Association of Nonprofit Organizations, among others.

"Newsletters that Work"

Power up your organization’s newsletter, whether print or electronic, at my April 21 seminar about “Newsletters that Work” in Washington, DC.

Whether you’re new to newsletters or an experienced pro, have been told to convert from print to Web, have inherited an existing publication or are planning a start-up, this is a great opportunity for tips on what to do and what to avoid. The program will held from 2-5 p.m. on April 21 at B'nai B'right, 2020 K Street NW.

Topics include:

  • Content
    √ Planning content
    √ Sources of story ideas
    √ Getting colleagues to meet deadlines
    √ Writing tips
  • Design
    √ Why important
    √ Guidelines
    √ Color
    √ Layout/formats
    √ Type/fonts
    √ Placement
    √ Art/graphic elements
    √ Production methods
  • Electronic NLs
    √ Advantages and benefits
    √ Modes and methods
    √ Things to avoid
  • Resources

A detailed, regularly updated handout illustrates good and bad design, publication names that do and don’t work, before-and-after examples, and more.

Bring along your newsletter for a quick critique during the program, if time allows. (Detailed critiques available for small addtional fee, with or without attending a seminar.)

I've been writing, editing and producing newsletters since 1980, and have taken several newsletters from traditional typesetting into desktop publishing and Web versions. I currently write, edit and/or desktop produce newsletters for associations and organizations such as the Ms. Foundation for Women, IREM-Chapter 58, Mid-Atlantic Chapter of the International Society of Arboriculture, Delaware component of the American Institute of Architects, Baltimore Substance Abuse Systems, Decorative Arts Society and more, and have been involved with dozens of other newsletter projects over the years. I've won awards for newsletter editing, written for Newsletter Design, been quoted in Howard Hudson’s Publishing Newsletters, and organized newsletter seminars for the Smithsonian’s Resident Associates Program.

My newsletter seminars have been a success with organizations in communications, genealogy, electrical contracting, securities, the association and not-for-profit sectors, among other fields, and was the most popular training topic for the Maryland Association of Nonprofit Organizations for several years.

Cost: $40 per person in advance, $50 at the door.

Location: B’nai B’rith, 2020 K Street NW, Washington, DC.

To attend, download the registration form and send payment by check or money order to Ruth E. Thaler-Carter, Newsletter Seminar, 165 N. Water Street #502, Rochester, NY 14604. Checks must arrive by April 18. To use PayPal, send a message to Ruth@writerruth.com. Please include daytime phone and e-mail contact information with all registrations, payments and inquiries.

Why attend? Here's what colleagues say!

About Ruth's newsletter seminar:

“The workshop was fantastic … I passed along some of the no-no's from the seminar to our ED and her response was ‘oh no, we've done that before.’ So she is also really interested in your work as well.”

“I attended your Newsletter Seminar … and I’m already integrating several of the new tools I learned from your class. … just a humble note of appreciation for the comprehensive and tremendous information you passed on to us. I came back to our office so excited and optimistic, and shared many of the huge, practical ideas with our Exec Dir, who was pleased to hear of my enthusiasm for your enlightening workshop.”

“Thanks so much - I truly learned so much at the seminar.”

About newsletters by Ruth:

“Ruth, Thanks for all of your hard work on the newsletter. It's getting rave reviews here.” “The newsletter looks great!” “… this is a fabulous newsletter! The design is freshened up, the writing is crisp, there are more pictures, the stories are interesting, and the subject matter certainly is urgent!” “You should have heard the ‘ohs, ahs, eows, wows, fantastics’ and other assorted appreciative sounds … as we were handed our newsletters. It looks really new, bright, shiny, and exciting -- and the articles are really timely and well-written and caught my interest. Thank you all for your work.”

“I'm getting many, many compliments about the newsletter! It looks great!”

Contact me to discuss customizing a newsletter seminar for your organization!