Here are selected samples of my work.

 

 

Portfolio samples

If you don't see what you need here, don't despair - I may have worked on something relevant to your project or organzation in the past! Please feel free to contact me by e-mail by clicking here or by calling 585-248-8464.

Booklets

Author and publisher, Get Paid to Write! Getting Started as a Freelance Writer, current edition:
"Getting Started"
Press release: Word document/PDF

Author, "Freelancing 101" for the Editorial Freelancers Association:
"Freelancing 101: Launching Your Editorial Business"

Freelance writing

Feature article on workplace safety in new issue of Partners in Progress magazine, pubished by the Sheet Metal Industry Labor Management Cooperation Fund:
"Take the Wheel: Be in control of safety on
the job site"

Profile of sculptor John Edward Svenson in Sculpture Review, magazine of the National Sculpture Society, Summer 2011 issue:
Profile of John Edward Svenson

The lede sentence was dropped in production; the article should open with: "Going strong at eighty-eight, sculptor and National Sculpture Society Fellow John Edward Svenson turns out impressive works in wood and metals, but finds a special joy in working with wood."

PDF of sculptor profile by Ruth E. Thaler-Carter

Four-part series of articles on eldercare in Life in the Finger Lakes magazine, 2011:
First article in eldercare series

PDF of second article in eldercare series, Summer 2011

Third article in eldercare series, Fall 2011

Fourth article in series, Winter 2011

Marketing columns for ImproMed, website for veterinarians:
"Thinking about Marketing in a New Year"

"Barketing 101"

"Newsletters as Marketing Tools"

"Newsletters as Marketing Tools, Part 2"

"Newsletters as Marketing Tools, Part 3"

"Technically Speaking" column for Copyediting newsletter, on editors' websites, June-July 2011 issue:
"Editors reveal their approaches to their websites"

Column on starting out in freelancing for the Society of Professional Journalists (SPJ) blog:
SPJ freelancers' blog

Review of new Dana Stabenow mystery novel for Washington Independent Review of Books:
http://www.washingtonindependentreviewofbooks.com/
bookreview/though-not-dead-a-kate-shugak-novel

Association magazine article about zoonotic diseases:
AAHA Trends feature article

and a related consumer version for one of the association's newsletters

Association newspaper feature article on LA's North Valley area:
ACEBSA cover story

Magazine feature article on a glass artist and her wearable project:
Glass Line story about Carolyn Baum

In-depth profile of incoming new president of APPA/Higher Education Facilities Officers for APPA's Facilities Manager magazine:
Facilities Manager

Association newspaper feature article on fundraising success:
American College of Emergency Physicians News, April 2009

Feature articles and profile, for the magazine of the National Association of Black Accountants:
Spectrum magazine PDF

Company newsletter feature article:
Tree company feature PDF

School district newsletter feature articles about scholarship recipients:
BCSD News PDF

Website column about marketing: "The Heart of Networking": http://www.adhub.com/columns/ruth_thaler_carter03.html

Website column about coping with challenges: "Making Lemonade from Life's Lemons": http://www.adhub.com/columns/ruth_thaler_carter02.html

Association newsletter articles:
Meeting coverage, service announcement, quoted on new year's plan

Blogging for Brighton: http://www.democratandchronicle.com/blogs/brighton

Co-authored and copyedited book for LifeBridge Healh:
"The Who, What and Where of Elder Care: A handy,
step-by-step guide to help navigate the maze of caregiving"

Blog opinion article: "It's a wonderful life - How 2 celebrate being a writer, even in downtimes":
http://www.wow-womenonwriting.com/4-ruththalercarter.php

Article about planning a conference for AdHub: http://www.adhub.com/columns/ruth_thaler_carter01.html

Magazine feature article, Life in the Finger Lakes:
"Museum of Play"

Association convention program booklet and newspaper articles:
"AARP"

Magazine feature, Life in the Finger Lakes:
"Urban Falcons"

Association newsletter profile of scholarship recipient:
"Scholarship recipients embody achievement and commitments"  

Magazine feature about apartment complex, July-September 2006:
"Jewel on the Genesee-Corn Hill Landing"

Association magazine feature article:
"Federal Grants Abound for Homeland Security Programs"

Newsletter feature article, Editorial Eye:
"Editing Matters - Boilerplate Isn't Bulletproof"

Newsletter feature article, Editorial Eye:
"Second Thoughts - Are There New Readers Out There?"  

Newsletters and DTP

Creator, writer, editor, desktop producer of Brighton Schools Alumni Association's newsletter:
The 13th Corner

Writer, editor, desktop producer of Decorative Arts Society newsletter:
DAS Newsletter, Fall 2009
DAS Newsletter, Spring 2009
DAS Newsletter, Summer 2008

Writer, editor, desktop producer of the newsletter of the Editorial Freelancers Association:
EFA Freelancer newsletter, Mar.-Apr. 2010
EFA Freelancer newsletter, Sept.-Oct. 2009

Creator, editor, desktop producer of newsletter for a Baltimore public elementary/middle school that partners with a foundation

Designer, editor, desktop producer of the newsletter of the Rochester, NY, Quaker meeting:
Meeting Memo, March 2010

Writer, editor, desktop producer of American Institute of Architects/Delaware monthly newsletter:
AIA DE Archi*Type monthly newsletter

  Writer, editor, desktop producer of Ms. Foundation for Women newsletter:
Voices/ Voices/ Voices

  Creator, writer, editor, desktop producer of Baltimore Substance Abuse Systems quarterly newsletter:
Connections

  Creator, writer, editor, desktop producer of Institute for Real Estate Management-Rochester electronic-only newsletter:
E-newsletter

  Creator, writer, editor, desktop producer of Mosaic Community Services newsletter:
Mosaic Community Services

Website writing and updates

Communication Central www.communication-central.com

Greater St. Louis Association of Black Journalists www.stlouisblackjournalists.com (www.gslabj.org)

Encampment for Citizenship www.efcalumni.com

Brighton Schools Alumni Association: http://brightonalumni.org

Gargoyle magazine, http://gargoylemagazine.com

Freelance editing and proofreading

    Ask me for client references.

    Glass Line (magazine for glass artists)

    Washington Gardener magazine

    B'nai Brith magazine

    Nixon Peabody (law firm with offices around and outside the USA )

    International Union of Painters and Allied Trades (quarterly magazine)

    WebsterHenrietta Publishing (children's book)

    Tuvel Communications (articles, case studies, proposals)

Speeches & seminars

Guest expert on webinar about newsletters www.nonprofitmarketingguide.com/webinars/fixboringnewsletter.htm

"Get Your Business Going"
For Communication Central, Rochester, NY (September 30, 2006), during the "Build Your Communications Business" conference

"Getting Started as a Freelance Writer"
For the National Writers Union/DC, Washington, DC (April 20, 2006)

"Getting Started in Editorial Freelancing "
For the Editorial Freelancers Association, New York, NY

"Entering New Markets"
For the Editorial Freelancers Association, New York, NY (October 8, 2005), during the "Be a Better Freelancer" national conference

    "Newsletters that Work for You"
    For the Maryland Association of Nonprofit Organizations, Silver Spring, MD

    "Producing Effective Newsletters"
Washington, DC  

Quoted in blogs

About freelancing:

http://novelfriend.livejournal.com/?skip=40

http://www.freelancesurvivor.com/interview_with_a_freelancer_ruth_e_thalercarter_writer_a.htm

About writing press releases:

http://theeditorialadvantage.com/?p=14

About protecting yourself from scams:

http://www.youngwidowsandwidowersblog.blogspot.com/

About making more money as a freelancer:

http://theadventurouswriter.com/blogwriting/archives/91

About writing effective "ledes":

http://theadventurouswriter.com/blogwriting/archives/88#more-88

About apartment living:

http://ohmyapt.apartmentratings.com/comment/reply/284

About training new employees:

http://webworkerdaily.com/2009/07/25/building-a-team-with-inexperienced-online-freelancers/

Conference coverage

    EFA National Conference 2005

    Editing sessions at SNAP and IABC 2005

Directory listings

    AdHub.com profile

    EFA profile