Portfolio samples
If you don't see what you need here, don't despair - I may have worked on something relevant to your project or organzation in the past! Please feel free to contact me by e-mail by clicking here or by calling 585-248-8464.
Booklets
Author and publisher, Get Paid to Write! Getting Started as a Freelance Writer, current edition:
"Getting Started"
Press release: Word document/PDF
Author, "Freelancing 101" for the Editorial Freelancers Association:
"Freelancing 101: Launching Your Editorial Business"
Freelance writing
Feature article on workplace safety in new issue of Partners in Progress magazine, pubished by the Sheet Metal Industry Labor Management Cooperation Fund:
"Take the Wheel: Be in control of safety on
the job site"
Profile of sculptor John Edward Svenson in Sculpture Review, magazine of the National Sculpture Society, Summer 2011 issue:
Profile of John Edward Svenson
The lede sentence was dropped in production; the article should open with: "Going strong at eighty-eight, sculptor and National Sculpture Society Fellow John Edward Svenson turns out impressive works in wood and metals, but finds a special joy in working with wood."
PDF of sculptor profile by Ruth E. Thaler-Carter
Four-part series of articles on eldercare in Life in the Finger Lakes magazine, 2011:
First article in eldercare series
PDF of second article in eldercare series, Summer 2011
Third article in eldercare series, Fall 2011
Fourth article in series, Winter 2011
Marketing columns for ImproMed, website for veterinarians:
"Thinking about Marketing in a New Year"
"Newsletters as Marketing Tools"
"Newsletters as Marketing Tools, Part 2"
"Newsletters as Marketing Tools, Part 3"
"Technically Speaking" column for Copyediting newsletter, on editors' websites, June-July 2011 issue:
"Editors reveal their approaches to their websites"
Column on starting out in freelancing for the Society of Professional Journalists (SPJ) blog:
SPJ freelancers' blog
Review of new Dana Stabenow mystery novel for Washington Independent Review of Books:
http://www.washingtonindependentreviewofbooks.com/
bookreview/though-not-dead-a-kate-shugak-novel
Association magazine article about zoonotic diseases:
AAHA Trends feature article
and a related consumer version for one of the association's newsletters
Association newspaper feature article on LA's North Valley area:
ACEBSA cover story
Magazine feature article on a glass artist and her wearable project:
Glass Line story about Carolyn Baum
In-depth profile of incoming new president of APPA/Higher Education Facilities Officers for APPA's Facilities Manager magazine:
Facilities Manager
Association newspaper feature article on fundraising success:
American College of Emergency Physicians News, April 2009
Feature articles and profile, for the magazine of the National Association of Black Accountants:
Spectrum magazine PDF
Company newsletter feature article:
Tree company feature PDF
School district newsletter feature articles about scholarship recipients:
BCSD News PDF
Website column about marketing: "The Heart of Networking": http://www.adhub.com/columns/ruth_thaler_carter03.html
Website column about coping with challenges: "Making Lemonade from Life's Lemons": http://www.adhub.com/columns/ruth_thaler_carter02.html
Association newsletter articles:
Meeting coverage, service announcement, quoted on new year's plan
Blogging for Brighton: http://www.democratandchronicle.com/blogs/brighton
Co-authored and copyedited book for LifeBridge Healh:
"The Who, What and Where of Elder Care: A handy,
step-by-step guide to help navigate the maze of caregiving"
Blog opinion article: "It's a wonderful life - How 2 celebrate being a writer, even in downtimes":
http://www.wow-womenonwriting.com/4-ruththalercarter.php
Article about planning a conference for AdHub: http://www.adhub.com/columns/ruth_thaler_carter01.html
Magazine feature article, Life in the Finger Lakes:
"Museum of Play"
Association convention program booklet and newspaper articles:
"AARP"
Magazine feature, Life in the Finger Lakes:
"Urban Falcons"
Association newsletter profile of scholarship recipient:
"Scholarship recipients embody achievement and commitments"
Magazine feature about apartment complex, July-September 2006:
"Jewel on the Genesee-Corn Hill Landing"
Association magazine feature article:
"Federal Grants Abound for Homeland Security Programs"
Newsletter feature article, Editorial Eye:
"Editing Matters - Boilerplate Isn't Bulletproof"
Newsletter feature article, Editorial Eye:
"Second Thoughts - Are There New Readers Out There?"
Newsletters and DTP
Creator, writer, editor, desktop producer of Brighton Schools Alumni Association's newsletter:
The 13th Corner
Writer, editor, desktop producer of Decorative Arts Society newsletter:
DAS Newsletter, Fall 2009
DAS Newsletter, Spring 2009
DAS Newsletter, Summer 2008
Writer, editor, desktop producer of the newsletter of the Editorial Freelancers Association:
EFA Freelancer newsletter, Mar.-Apr. 2010
EFA Freelancer newsletter, Sept.-Oct. 2009
Creator, editor, desktop producer of newsletter for a Baltimore public elementary/middle school that partners with a foundation
Designer, editor, desktop producer of the newsletter of the Rochester, NY, Quaker meeting:
Meeting Memo, March 2010
Writer, editor, desktop producer of American Institute of Architects/Delaware monthly newsletter:
AIA DE Archi*Type monthly newsletter
Writer, editor, desktop producer of Ms. Foundation for Women newsletter:
Voices/ Voices/ Voices
Creator, writer, editor, desktop producer of Baltimore Substance Abuse Systems quarterly newsletter:
Connections
Creator, writer, editor, desktop producer of Institute for Real Estate Management-Rochester electronic-only newsletter:
E-newsletter
Creator, writer, editor, desktop producer of Mosaic Community Services newsletter:
Mosaic Community Services
Website writing and updates
Communication Central www.communication-central.com
Greater St. Louis Association of Black Journalists www.stlouisblackjournalists.com (www.gslabj.org)
Encampment for Citizenship www.efcalumni.com
Brighton Schools Alumni Association: http://brightonalumni.org
Gargoyle magazine, http://gargoylemagazine.com
Freelance editing and proofreading
Ask me for client references.
Glass Line (magazine for glass artists)
Washington Gardener magazine
B'nai Brith magazine
Nixon Peabody (law firm with offices around and outside the USA )
International Union of Painters and Allied Trades (quarterly magazine)
WebsterHenrietta Publishing (children's book)
Tuvel Communications (articles, case studies, proposals)
Speeches & seminars
Guest expert on webinar about newsletters www.nonprofitmarketingguide.com/webinars/fixboringnewsletter.htm
"Get Your Business Going"
For Communication Central, Rochester, NY (September 30, 2006), during the "Build Your Communications Business" conference
"Getting Started as a Freelance Writer"
For the National Writers Union/DC, Washington, DC (April 20, 2006)
"Getting Started in Editorial Freelancing "
For the Editorial Freelancers Association, New York, NY
"Entering New Markets"
For the Editorial Freelancers Association, New York, NY (October 8, 2005), during the "Be a Better Freelancer" national conference
"Newsletters that Work for You"
For the Maryland Association of Nonprofit Organizations, Silver Spring, MD
"Producing Effective Newsletters"
Washington, DC
Quoted in blogs
About freelancing:
http://novelfriend.livejournal.com/?skip=40
http://www.freelancesurvivor.com/interview_with_a_freelancer_ruth_e_thalercarter_writer_a.htm
About writing press releases:
http://theeditorialadvantage.com/?p=14
About protecting yourself from scams:
http://www.youngwidowsandwidowersblog.blogspot.com/
About making more money as a freelancer:
http://theadventurouswriter.com/blogwriting/archives/91
About writing effective "ledes":
http://theadventurouswriter.com/blogwriting/archives/88#more-88
About apartment living:
http://ohmyapt.apartmentratings.com/comment/reply/284
About training new employees:
http://webworkerdaily.com/2009/07/25/building-a-team-with-inexperienced-online-freelancers/
Conference coverage
Editing sessions at SNAP and IABC 2005
Directory listings
AdHub.com profile
EFA profile

